Who I am

I am a Professor of Market Research and International Marketing at Hochschule Ruhr West (HRW), University of Applied Sciences, Mülheim an der Ruhr, Germany.

With more than 20 years of experience in both academia and management practice, I am dedicated to market research and, in particular, to the transfer of research outcomes in education and management practice.

Before my appointment with HRW, I was working with PricewaterhouseCoopers WPG AG – Valuation & Strategy, Düsseldorf, as well as with Bradford University School of Management, UK.